Dare to do the things others only dream of
The latest campaign from Honda, entitled Ignition.
The short second film pays homage to space flight and opens on ASIMO, the camera reveals the new 2015 Honda fleet on a runway which when viewed from above mimics the shape of a space shuttle, the film then reveals the rest of the fleet in a dramatic ignition sequence. Truly stunning work.
On social media, five to ten second teasers have been rolling out in the week building up to the campaign launch, while on mobile, smart phone users will feel the vibration of the rocket, with phones vibrating in sync with sound and vision.
Credit
Client: Honda Motor Europe (HME)
Project: Ignition
Lead Clients: Jemma Jones & Jonathan Allee
Agency: Wieden + Kennedy, London
Creative Director: Scott Dungate
Senior Creative Director: Kim Papworth
Executive Creative Directors: Tony Davidson, Iain Tait
